transmediality

Adam Pilkey argues that the ARG Year Zero's use of "revealing noise" allows and encourages the audience to help in the building of the narrative by becoming participants in a conspiracy theory within the ARG. Pilkey argues that "The Presence" found in the Nine Inch Nails album and corresponding ARG, Year Zero, symbolizes and denies a truth, which in turn provides a means that furthers the resources that constructs conspiracy theories in this alternate reality.