alternate reality games

Adam Pilkey argues that the ARG Year Zero's use of "revealing noise" allows and encourages the audience to help in the building of the narrative by becoming participants in a conspiracy theory within the ARG. Pilkey argues that "The Presence" found in the Nine Inch Nails album and corresponding ARG, Year Zero, symbolizes and denies a truth, which in turn provides a means that furthers the resources that constructs conspiracy theories in this alternate reality.