Tom van Nuenen is an academically trained researcher, teacher and consultant with a PhD in media and culture. He has over seven years of experience in applying mixed methods to solve social, ethical and development questions related to big data and AI. I am passionate about the ethical impact of datafication on society, particularly in developing countries, and holds a special interest in travel and tourism. He has worked and taught courses across the world, including Berkeley, Shanghai, Copenhagen and Sydney and is currently investigating digital discrimination at King’s College London.