metafiction
Jordan Mechner explains how the team developing of Prince of Persia: The Sands of Time incorporated a number of cinematic techniques such as flashback and voice over (which do not usually figure into video games) while also working within the practical restrictions of a commercial production schedule.
A book about books conscious of their materiality, N. Katherine Hayles' Writing Machines draws praise from Raine Koskimaa for its own media consciousness, and blame for embodied emphasis.